Everyone is born into a different set of circumstances. Some people are handed the silver spoon, while others are quickly lumped into the bottom of the pile. It’s down to the luck of the draw. But we believe wherever someone is from shouldn’t determine where they are going. That’s just the start of their story…

The reality is most people are never going to be rap gods or movie stars. But while the world is busying itself with another overnight celebrity, it misses out on those talented youngsters who genuinely want to put something positive and enduring into the world, but go unnoticed because they don’t know how to. Let’s say that school doesn’t inspire them or their home situation is less than ideal. Where will they get the necessary skills and support they need to show the world and themselves what they are truly capable of?